beer category and Cruz Blanca delivers the first craft cerveza brand to capitalize on this consumer trend to propel the Mexican cerveza segment forward,” said Allard, ”In 2021, Mexico Calling Lager grew 60 percent. “Mainstream Mexican imports continue to outperform the U.S. With the second largest Mexican population in the U.S., Texas is a natural extension for a cerveza brand with a deep passion for Mexican and TexMex flavors.” “Our award-winning head brewer and executive chef Andres Padilla has 40+ years of brewing and culinary experience that spans Chicago, Austin, El Paso, and Mexico City. “Our team has deep roots in Mexican culture and food,” said Valdes. The original Cruz Blanca Brewpub and Taqueria opened its doors on Cinco de Mayo, offering Oaxacan-style tacos inspired by the famous smoke alley taco corridor in Oaxaca, wood-fired tlayudas (giant tostadas), and beer-friendly antojitos. In 2016, Sembrano cofounded Cruz Blanca with CEO Manny Valdes in Chicago’s West Loop neighborhood. After moving to Chicago to work in the booming culinary scene, he traded in his chef whites for brewing boots at Goose Island. The transition from cooking to brewing was natural for Sembrano. Head Brewer Jacob Sembrano was born and raised in Texas and began his career cooking in Texas kitchens. Its line of classic lagers and tropical ales include Mexico Calling Lager Especial, Vamos Vienna Lager, Palm Shade Hazy Tropical IPA, and La Floridita Sparkling Rosé Ale with hibiscus and passionfruit.Īllard isn’t the only Texas-native at Cruz Blanca. “Launching Cruz Blanca cerveza into the Texas market feels like a coming home,” said Josh Allard, director of sales for Cruz Blanca who resides in Austin.Ĭruz Blanca’s mission is to shake up the Mexican beer segment with a modern approach to brewing cervezas that capture Mexico’s obsession with refreshment and flavor. The expansion into the Texas market was a natural next step for Cruz Blanca Brewery. Texas is the third state for Cruz Blanca’s distribution. Cruz is the first craft brewery in the United States exclusively dedicated to brewing craft cervezas. After launching into the Wisconsin market in May, Cruz Blanca opened distribution in Texas beginning September 1 through Flood Distribution. Chicago’s Cruz Blanca enters Texas (its third state)Ĭruz Blanca Brewery continues to expand its distribution this year. To find Bell’s beer, please visit /beer-finder. “We’re ecstatic to share our values of Inspired Brewing with a broader audience, and we’re eager to introduce our beloved brands to new fans across the country.” “What stands out most for our team is that this market expansion allows us to not only reach new communities, but to also grow our impact through philanthropic giving as a direct result of growing our business,” added Yunker. For more information on the grant program, or to apply, visit /inspired-giving. Bell’s Inspired Giving initiative includes the brewery’s first-ever Grassroots Grant Cycle, with this year’s focus on allocating funds to organizations that are making an impact on clean water stewardship. Launched in August 2022, Bell’s Brewery will donate $1 for every barrel of beer sold to organizations working to solve the world’s most pressing environmental and social challenges. The sales expansion also allows Montana and all regions of California to be eligible for Bell’s recently announced Inspired Giving philanthropy program. Oberon will be available through September while supplies last, before making its return in spring 2023. Montana will enjoy two additional offerings: Bell’s 12-pack 12-oz can Variety Packs which features Two Hearted Ale, Official, Juicy Gossip and West Coast Hazy, and for a limited time, its coveted seasonal wheat ale, Oberon Ale, in six-pack 12-oz cans and on draught. to enjoy Bell’s beer.”īell’s iconic, best-selling, dry-hopped American IPA, Two Hearted Ale, will expand to both markets in six- pack 12-oz cans, 19.2-oz cans and on draught. “Broadening into these regions marks an important milestone on our journey to become a nationwide brand, allowing more opportunity for people across the U.S. “I’m thrilled to share our exceptional brews with craft beer drinkers in Montana and California, as these are key markets in our industry,” said Carrie Yunker, executive vice president of Bell’s Brewery. This expansion allows Bell’s Brewery to distribute and sell product across the entirety of California, as its beer has been available in the southern regions since 2015. Bell’s beer is available at retailers now, including stores, bars and restaurants. With this expansion, Bell’s now distributes its high-quality craft beer to 44 states, including Washington, D.C., and Puerto Rico. Bell’s Brewery recently announced that it will expand its distribution network into Montana and the northern regions of California.
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